Privacy Policy
Advanced Laser Restoration
Last updated: September 2026
Advanced Laser Restoration (“ALR”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains what information we may collect when you visit our website, contact us, request a quotation, enquire about our laser cleaning services, or otherwise communicate with us.
We have written this policy specifically for the way Advanced Laser Restoration operates as a specialist laser cleaning and surface restoration business.
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Who We Are
Advanced Laser Restoration provides specialist laser cleaning and surface restoration services for commercial, industrial, engineering, manufacturing, restoration and other suitable applications.
For data protection purposes, Advanced Laser Restoration is responsible for deciding how and why personal information collected through our website and business communications is used.
If you have a question about this Privacy Policy or the way we handle your information, please contact us using the details provided on our Contact Us page.
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Information We May Collect
Depending on how you interact with ALR, we may collect some or all of the following information:
Information you provide to us
This may include:
• your name;
• company or organisation name;
• job title or position;
• business address;
• telephone number;
• email address;
• project location;
• details of the service you are enquiring about;
• information about the surface, material or contamination requiring treatment;
• photographs or videos supplied for quotation or assessment purposes;
• information contained in your enquiry or correspondence;
• preferred dates or times for a site visit or service;
• purchase order, invoicing or payment-related information where applicable; and
• any other information you voluntarily provide to us.
Information collected when you use our website
When you visit our website, certain technical information may be collected automatically, depending on the website configuration and technologies in use.
This may include:
• IP address;
• browser type and version;
• device type;
• operating system;
• general website usage information;
• pages visited;
• approximate location derived from technical information where applicable;
• referring website or source;
• date and time of visits; and
• information relating to cookies or similar technologies.
We only use such information for appropriate purposes and in accordance with applicable data protection and electronic communications requirements.
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How We Use Your Information
We may use personal information to:
• respond to enquiries;
• discuss your cleaning or restoration requirements;
• assess photographs and project information supplied to us;
• prepare quotations and proposals;
• arrange site visits;
• provide requested services;
• communicate with customers and prospective customers;
• arrange appointments and project schedules;
• administer customer and supplier relationships;
• issue invoices and process payments;
• maintain appropriate business and financial records;
• deal with questions, complaints or disputes;
• maintain the security and proper operation of our website and systems;
• improve our website, services and customer experience;
• comply with legal, regulatory and accounting requirements; and
• protect our business, customers, personnel and property where reasonably necessary.
We will not use your information for purposes that are incompatible with the reason it was originally collected unless we have a lawful basis for doing so.
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Legal Bases for Using Personal Information
Where required by applicable data protection law, we rely on one or more lawful bases for processing personal information.
These may include:
Contract
We may need to use your information to take steps requested by you before entering into a contract, or to perform a contract with you.
For example, this may include preparing a quotation, arranging a site visit or providing an agreed laser cleaning service.
Legitimate interests
We may use information where it is reasonably necessary for our legitimate business interests, provided that those interests do not override your rights and freedoms.
Examples may include managing customer relationships, maintaining business records, improving our services, protecting our website and systems, and communicating about existing business relationships.
Legal obligation
We may process information where necessary to comply with a legal, regulatory, tax, accounting or other applicable obligation.
Consent
Where consent is the appropriate lawful basis, we will request it and provide a reasonable way for you to withdraw it.
Withdrawing consent does not affect processing that took place before consent was withdrawn.
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Photographs, Videos and Project Information
ALR may receive photographs, videos or technical information from prospective customers to help us understand a cleaning or restoration requirement.
Such material may show:
• machinery;
• components;
• buildings;
• industrial equipment;
• vehicles;
• surfaces;
• facilities; or
• other property.
We use these materials primarily to understand the customer’s requirements, assess the proposed work and prepare quotations or recommendations.
Customers should avoid sending personal information that is unnecessary for the purpose of the enquiry.
Where project photographs are considered for use as examples of ALR’s work on our website, marketing material or social media, we will consider the rights and interests involved and obtain appropriate permission where required.
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How We Share Information
We do not sell your personal information.
We may disclose information where reasonably necessary to operate our business or fulfil a service, including to selected service providers such as:
• website hosting and technical support providers;
• email and communications providers;
• business administration and accounting providers;
• payment service providers;
• professional advisers;
• IT and security service providers;
• insurers where relevant;
• contractors or subcontractors involved in delivering an agreed service, where appropriate; and
• public authorities, regulators, law enforcement agencies or other organisations where disclosure is required or permitted by law.
Where another organisation processes information on our behalf, we will take reasonable steps to ensure that appropriate arrangements are in place for the protection of that information.
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Business-to-Business Communications
ALR primarily operates in the commercial and industrial sector.
Where we communicate with businesses or professional contacts, we may retain appropriate contact information and correspondence necessary to manage the business relationship.
Where marketing communications are sent electronically, we will do so in accordance with applicable legal requirements and provide appropriate opportunities to object or unsubscribe where required.
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How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, taking account of legal, accounting, contractual and business requirements.
For example, information relating to an enquiry may be retained for a reasonable period after the enquiry has ended so that we can maintain appropriate business records and deal with any follow-up matters.
Customer, financial and contractual records may need to be retained for longer where required for accounting, tax, legal, insurance or other legitimate business purposes.
When information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it.
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Information Security
We take reasonable technical and organisational measures to protect personal information against:
• unauthorised access;
• accidental loss;
• destruction;
• alteration;
• disclosure; and
• other inappropriate use.
No method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
You should therefore avoid sending highly confidential or unnecessary personal information through ordinary website forms or email.
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International Transfers
Some technology or service providers used by ALR may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is made in accordance with applicable data protection requirements.
The safeguards used may depend on the location and service involved and can include an adequacy decision or appropriate contractual safeguards where required.
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Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights concerning your personal information.
These can include the right to:
• ask for access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing;
• request transfer of information where the right to data portability applies; and
• withdraw consent where we rely on consent as the lawful basis.
These rights are subject to certain legal conditions and exemptions, so they will not apply in every situation.
To exercise a right, please contact ALR using the contact details provided on our website.
We may need to confirm your identity before completing certain requests.
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Marketing Choices
You can ask us not to send you marketing communications.
If you no longer wish to receive marketing communications from ALR, you can contact us or use an unsubscribe mechanism where one is provided.
We will respect applicable legal requirements concerning direct marketing.
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Links to Other Websites
Our website may contain links to third-party websites, platforms or services.
These websites operate independently from ALR and may have their own privacy policies and terms.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the relevant privacy information before providing personal information to another organisation.
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Children’s Information
Our services are intended primarily for businesses, organisations and professional customers.
Our website is not directed specifically at children and we do not knowingly seek to collect children’s personal information.
If you believe that a child has provided personal information to us unnecessarily, please contact us so that we can consider the appropriate action.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes may be made when our services, website, technology, legal requirements or data processing practices change.
The latest version will be published on this page with an updated date.
We encourage visitors and customers to review this policy periodically.
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Questions and Complaints
If you have a question, concern or complaint about how ALR handles personal information, please contact us first using the contact details published on our website.
We will consider your concern and seek to resolve it appropriately.
You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information about contacting the ICO is available through its official website.
Last updated: September 2026